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Factors Affecting Website Ranking


Website ranking is a crucial component of your business that will determine how fast your customers find you among your competitors. For it to work, you need to establish a strong online presence, an aspect that is backed by various SEO tools. To keep up with some of the most crucial SEO factors that determine the ranking, take a look at these pointers.

Optimized Content

Optimized content is one of the most vital factors for website ranking. Optimized content refers to the proper use and placement of keywords along with content quality on websites. The keywords on your site should be original and unique to the services that you provide. Rather than settling for keyword stuffing, incorporate various terms related to your customer’s search intent. This makes it possible for your website to remain relevant to your users while also allowing for flexibility due to audience needs changes.

In addition to this, create lengthy content where possible. Websites that hit the 2,000 length rank higher due to the numerous sharing and linking opportunities that come with detailed content. Depending on your company’s needs, this may not always be possible, in which case, you can utilize the services of a Dallas SEO expert.


Linking allows your users to find you, with options such as inbound, outbound, and internal links affording you a massive platform to make a mark for your website. The trick, however, lies in choosing authoritative links. If, for instance, you prefer internal links, have well-established topic clusters on your website. Organized internal links are the basis for high-quality domains and will show relevance and authority in your specialization area.
Backlinks are crucial to SEO as they serve as a “vote of confidence” from one website to another, indicating the content’s credibility and value. Additionally, they enhance the visibility of a website in search engine results, driving organic traffic and improving domain authority.

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Domain Name and Authority

Does your domain name reflect the kind of business you operate? For high ranking, select a URL that tells first-time clients what your website deals with. This means optimizing it to ensure it is relevant. The domain name also goes hand in hand with domain authority, where the latter refers to a number of aspects, top of which include the previously mentioned optimized content and inbound links. Combining these factors strengthens your authority, allowing you to have a position among the top-ranked websites.

Site Speed

Users love websites with fast loading times, with slow sites often resulting in high bounce rates. This includes mobile page speeds where Google’s search engine algorithm will penalize your site due to slow speeds. To ensure your website keeps up with the recommended rate, consider looking into PageSpeed Insights by Google.

Technical SEO Optimization

Last is the technical part of your website. Here, consider aspects such as tags and Meta descriptions. Ensure that your Meta descriptions are short, catchy and highlight your chosen keywords. For the best ranking results, aim for around 160 characters. As a rule of thumb, your page titles should also have your keyword phrases for high ranking on Google. Images also fall under this category and will require you to incorporate keyword phrases in the alt texts. In addition to this, use header tags for your content based on the hierarchy of information displayed. By optimizing these factors, visibility is guaranteed and will go a long way in improving your website’s ranking.

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